Pleasure Society is a platform that takes you by the hand in the world of sex. It tells stories about sexuality that we don’t speak enough about and that break through the taboo on sex. The stories are told by its community providing a more complete and inclusive image of sex with each story told.

It was as if Pleasure Society held the key that opened the door for me to fall into the warm, exciting, thrilling and sensitive world of sex. My dream to make a difference in the sex industry, fits perfectly into the collaboration with Pleasure Society. I stepped in at the very beginning stage of the platform. Together with a fantastic team, we created the brand identity from scratch and nurtured it into the evolving imagery that reflects Pleasure Society’s character.

Next to my role as art director, I’ve also had the opportunity to start writing my own column. This column is about another subject that’s close to my heart: polyamory. If you’re interested in those — and you’re a Dutchie — you can find ‘de eenzaamheid van polyamorie’ on the website.

With great joy and an enormous amount of pride, we launched our very first product back in 2021: the Pleasure Cards. We created a card game with questions to help deepen your sexual relationship with yourself, your partner(s), your date, your lover or your friends. The first batch was sold out within a few days! It inspired us to create many more expansions that touch upon all kinds of sub themes.

The design, product photography and styling are done by me and I've been a big part of the development of the game as well.

This is the Pleasure Society logo I created together with our team.

After a while, I felt that the style of the Pleasure Society was a bit too "girly". I wanted it to be even more accessible and bring a more mature spirit to it. I did a small rebranding and inspired it on the ambience of vintage porn magazines with hues of cream, yellow, and a red-ish brown.

If you look at the older designs below, you will see the shift in look and feel that the Pleasure Society made.

We wanted to introduce ourselves to our community by interviewing each other. Much like the brilliant videos made by 'Style Like U'.

The video is styled, filmed and edited by me.

This video was created to promote the crowdfunding campaign for the expansion of the Pleasure Cards.

Styling, filming and editing done by me.

This is the website design I made for the Pleasure Society and you are now looking at the homepage. Some keywords that describe the ambience that the Pleasure Society carries are: soft, sensual, artistic, accessible & fiery.

Instagram is our main source of building a community. Every article we post on our website, get's the treatment of a tasteful social media post to promote it.